McLeod.Applebaum & Partners (MAP) is a management consulting practice that serves as a resource to the ownership and senior management of a select group of domestic and international clients that provide leisure travel services to the North American and international vacation travel marketplace

• We focus our work on the vacation travel and cruise tourism industries. Cruise lines. Resort operators. Vacations by rail. Tourism promotion & development authorities. Tour operators. Leisure travel distributors. Travel industry associations. Destination promotion authorities. Port Development authorities. Visitor attractions. Media organizations.
  
  
• We focus our activities on revenue drivers: Brand planning. Brand strategy. Market planning. Sales planning. Product planning. Revenue planning & pricing strategy. Distribution & channel management strategy. Sales compensation strategies/incentive & motivation programs. Consumer & trade communications strategy development. Customer relationship programs. Organizational development. Industry representation.
  
  
• We focus our ‘product’ on solutions: Helping our clients to: Solve problems. Identify opportunities. Respond to challenges. Exploit strengths. And, rectify weaknesses. We discipline our work to deliver realistic, goal-driven, action plans that produce measurable results. And, we are prepared to work with our clients to translate ‘action plans’ into action.
  
  
• We are also advisors to advisors: MAP serves as a knowledge resource to advertising agencies, private equity and wealth management firms, and financial institutions.
  
  
• We scale our resources by utilizing highly-skilled, experienced ‘partner associates’: MAP’s network of experienced, stress-tested, ‘partner associates’ enables us to flex our resources in key areas such as reservations systems, data base development, data mining, revenue management systems, and market research to name a few.